Generative AI and its influence on SEO techniques

The rise of generative AI is reshaping how people find answers, cutting into Google’s search dominance and challenging traditional SEO strategies. As users skip the search bar for instant AI responses, websites optimized for top rankings may see less traffic, pushing SEO to evolve toward unique, in-depth content that stands out. While Google rankings still hold value, the game is shifting—time to adapt to a new digital playbook.